Launched the Go4cosmetics S3 platform - Packaging and packaging

Go4Cosmetics will promote the development of the entire cosmetics value chain through a transgression approach and the participation of the relevant stakeholders, which will mobilize the capacities and efforts to align investments in R&D and define cooperation projects.

The association will play a central role in the identification and linking of complementary knowledge to create new solutions and business models that reinforce the competitiveness of the cosmetic sector, promoting its sustainable growth and accelerating the transition.

Go4cosmetics partners have defined three priorities:

Allow digital transformation: to help industrial modernization efforts so that the cosmetic industry is stronger and more agile, while having additional support in the field of the European Digital Innovation Center (EDIH), the European digital strategy and therecovery plan.

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Promote the initiatives to support the ecological transition related to the circular economy, waste management and the application of the objectives of the European Green Pact and the recovery plan.

Communicate with consumers and citizens, showing the strengths of the region and the attractiveness of the cosmetic industry, raising consumers about the experience and values of the industry, and developing well -being tourism.

Taking advantage of the potential of the European cosmetic ecosystem, the Go4Cosmetics association will facilitate, align and expand investment capacities in innovation, and allow companies to optimize resources and save money.All links in the value chain can increase their competitiveness and be sustainable by adopting ecological and digital transformation