The Spanish company XTI opened two physical stores and entered new digital channels

After four years of the arrival of the Spanish footwear brand XTI, the company announced two new openings: a store in Plaza Claro, in Bogotá;and another in Premium Outlet Arauco, in Sopó.

Likewise, the brand announced the entrance to new digital channels, including Dafiti and Mercado Libre.It had already been invested in the openings in Plaza Central and La Castellana, where there has been a turnover exceeding $ 5,000 million.

This strategy adds to the commercial alliances that the company already has with chains such as Falabella, Spring Step, AKA and Spring, among others.

“With our worldwide expansion project, the arrival of the brand to Colombia was inevitable, a country in which we have always believed.We started in 2017, with an initial investment close to $ 1.6 billion.Today we generate more than 50 direct jobs and more than 800 indirect with suppliers and customers and we hope to generate many more with the new openings, ”said the brand's spokesman Alejandro Gil.

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He added: “We are faithful to our philosophy of a better world, a sustainable fashion in which no living being is mistreated and much less than suffer.That is why we are proud to be able to say that our footwear is vegan and free of animal subjects. ”

The brand explained that with these new openings of physical stores and the expansion of its online sales, which represents 10% of the annual turnover, XTI strengthens its presence in the Colombian market.

"One of the main characteristics that distinguishes XTI is that its all its collections of boots, ankle boots, shoes, tennis and bags are made with alternative materials to leather, ranging from the Antelina, Nobuck, textile microfiber, through the point,The patent leather and the canit and have a vegan certificate approved by PETA, "they explained.