Why you should go to vitamin C powder

Fresh cosmetic skin care is increasingly popular, thanks to its ability to better preserve the benefits of its assets

By Vogue for Isdin

The cosmetics universe is no longer limited to the traditional products that we all know, but more and more, it extends its formats to offer even more effective treatments for skin care -and, in many cases, also of the environment -.Solid formulas, massage tools or tissue masks are just some examples that we have seen sprout - and triumph - in recent years.The last trend that has come to stay?Cosmetics powder.

It is a format to which more and more brands are joining, taking into account that it allows benefits - in many cases - better than we would obtain with a traditional fluid or cream formula.Facial cleaners, treatment masks or even serums are some of the products that we can already find in dust, but how do this type of formulas work?Although by name it may seem a complicated concept, the truth is that its mode of execution is usually quite simple.In essence, normally the product is divided into two phases, one liquid and one in dust -this last is the one that contains the main asset or ingredient cocktail -so that it is enough to mix both at the time of use to activate theformula.In other cases -for example, it is usual with the masks -the product comes powdered and just mix it with water to act its operation.

Why then bet on this format, instead of buying a traditional cosmetic that does not require any additional step?There are several reasons why it presents its advantages, but the main one is that in this way, it allows to better conserve all the benefits of its ingredients, which are only activated once the dust comes into contact with the liquid phase.And this is where vitamin C plays an important role, since it is one of the best known assets for its instability.Ironically, despite being one of the best antioxidants that exist, vitamin C itself oxidizes with great ease in contact with oxygen, in addition to being very photosensitive, so that it degrades when exposed to light.Therefore, for traditional cosmetics that include this component it is more complicated.That is, it is preserved much better until the time comes to apply it on the skin.

For example, it is the case of Isdin's latest novelty, its serum flavo c-forte, designed as an intensive antioxidant treatment-there is the option of 10 days or 30 days-to apply in months in which you feel that your skin needsA little extra help to shine.With a vitamin C concentration of 15% -the maximum that is usually found -, it remains fresh in its powder format, to be activated on contact with its liquid phase -with vitamin E and hyaluronic acid -so that, so that, so that, so that, so that, so that, so that, soOnce both, its effectiveness lasts exactly the 10 days of the treatment offered by each of its three roads.The result?A light skin, less fatigued, with a unified tone, less visible wrinkles, greater firmness and elasticity.

If we add to this the slight factor do it yourself -at the end and afterwards, you feel like a real chemical when you are activating the powder formula -which always puts a fun point to any beauty routine, the cosmetics in powder promises to havecome to stay.

Buy: Vitamin C serum FLAVO C-FORTE DUST, ISDIN.

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By Vogue for Isdin