Why Lush, the reference cosmetics brand for adolescents, leaves social networks

For many companies, social networks are fundamental and of vital importance.In them, they find a giant showcase in which they can announce their main products, novelties, promotions...One more test that, if used correctly, can be helpful.

However, there are some companies that, for one reason or another, have no presence in these networks.One of these is Lush, which although still publishing in its different profiles of different platforms, has decided to leave them in the next few days "for the damages" that these can cause these to people, especially to young people.

One in five companies reject candidates for what they do on their social networks

What is Lush?

We start at the beginning.Lush is a retail cosmetics company based in Poole (United Kingdom) and founded by Mark Constantine, tricologist, and Liz Weir, aesthetic therapist, which has already become the brand of reference cosmetics for adolescents for adolescents.

At present, Lush produces all kinds of products such as creams, soaps, shampoos, bath gels, exfoliants, masks and other types of cosmetics for the face, body and hair.And all with a very clear goal: to help their clients relax and disconnect from the world around them.In addition, the company is very committed to social causes.

Edit short videos, collaborate with 'Nano-Influencers' and customize ads: the latest trends to succeed in the networks

And it is precisely for these two reasons why Lush has decided to abandon, for an indefinite time, the main social networks -so, with some exception -: he believes that the values of these go against those who defend the company.

From next Friday, Lush will boost its 'average' antisocial position

Specifically, starting next Friday, Lush will close all its Facebook, Instagram, Snapchat and Tiktok profiles: without a doubt, some of the most important social networks on the planet.However, in principle it will remain active on Twitter and YouTube, and also wants to experiment with other platforms, which in your opinion are not so harmful.

This average 'antisocial' posture of Lush is because, according to the cosmetic company, some social networks can seriously damage the mental health of its users, especially for the algorithms."Like the evidence about climate change was ignored and belittled for decades, concerns about the serious effects of social networks are barely recognized," the company lamented.

In this way, in a few days Lush will begin to bet on other ways to inform his thousands of customers, such as the well -known email marketing, printed catalogs or others that he considers effective.And, as we say, for now, it will not abandon Twitter and YouTube, because in these platforms "it is not necessary to 'like', subscribe or receive notifications".

It is an unknown to know if this Lush posture will last only a few days or will be defination.What is clear is that the company still does not give up its 'antisocial average' posture, because in 2019 it already made a threat of abandoning social networks to "safeguard" its customers "of the damage and manipulation they sometimes suffer"Through the main platforms.A step that has definitely given two years later.

Good management of social networks, key for SMEs to reach the user