How will the improved purchase experiences in Snapcat with their new lenses

SNAP, the parent company behind the Snapchat social application, is strengthening purchase experiences through augmented reality with the arrival of new Archping Lense (purchasing lenses for augmented reality), which will allow users to have thereal -time details of each product in which they are interested.

In this way, it is no longer about seeing and testing each product virtually, but also of knowing the details of the same, offered by the corresponding brand to which it belongs.With this, you will have a card in each product with the detailed description of the same, the price at which it is for sale, and even links to similar items, among other information that the brands themselves want to provide.

For SNAP:

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The public launch of the new Ar Shopping Lense happens after a time in the testing phase, where Snap has been testing them through a series of brands such as Ulult Beauty and Mac Cosmetics, which are now of the first to use the new reality lensesIncreased officially, although in the next months Ar Shopping Lense will arrive from many other favorite brands by users.

There is no doubt about the efforts that Snap Inc is making in recent times to favor online purchases with the ability to prove the products virtually in a series of categories, an experience that are directed mainly between the segment of younger users, thanThey are the ones who most use the platform.

To favor the increase in the Archpping Lense with the passage of time, the Lens Web Builder platform has received an update that adds templates that allows you to create them with a few clicks away.

At the moment, these templates will be in the hands of beauty brands, but over the coming months they will also reach brands from other categories, and in the meantime, they must be made with the launch of their augmented reality lenses toThrough Snap Lens Studio.

Finally, retail brands and partners will have access to real -time analysis so that they can know how purchase experiences are behaving through augmented reality lenses for decision making that affect both the present and the future of their commercial strategies,including knowing what other products can also put on sale that they can have a greater possibility of purchase.