The anti -wrinkle cream of a Bilbao pharmacy triumph

Lucía González Panizo

The Murga Aristorena Pharmacy has been developing a very special project for more than 40 years, the elaboration of its own exclusive cosmetics line, with high quality oils.It was 1978 when Fernanda and Elena, two Irunes sisters based in Bilbao, opened the doors of their pharmacy.The innovative idea of creams emerged at the initiative of the first that, together with its - also belonging to the guild - friend Marian de la Torre, began to investigate new possibilities after a day of masterful formulation.Not happy with the solutions offered by the main cosmetics manufacturers, they soon began studying alternatives, discovering in the master formulation the perfect tool to maximize cosmetic treatments to the maximum.Blanca Arrieta, a Vitoria pharmacist, immediately joined the novel and attractive plan.A plan that has been led in this pharmacy for a few years by Pepa, Fernanda's daughter, thus leaving the business in the hands of the new generations.

The philosophy of these entrepreneurs is high and clear.Today, our health and our skin are greatly affected due to the exposure of many external agents such as pollution, solar radiation, blue light emissions on devices, sudden temperature changes ... a personIt must be healthy to have beautiful skin, this is so, and for this you need good health of the natural barrier, in order to protect yourself."When there is an imbalance in the skin, these natural defenses are compromised and different conditions begin to emerge, either due to phenomena such as stress, lack of sleep, poor diet or genetic factors," explains Pepa."First of all, in our line we seek to maintain good health of this barrier, with adequate hydration, emollient agents, ceramids, omegas, hyaluronic acid, antioxidant agents ...", adds.Starting from this base, they have interesting products that, on the one hand, help with existing conditions (acne, rosacea, cuperosis, atopia ...) and others more focused on maintaining skin health and beautifying it, as is the case of theAntipolution cream, intensive antiarrugas or different serum.

Thanks to the fact that all the phases of the line develop entirely in the pharmacy laboratory itself, from the design of the formulas and the tests to the elaboration of all the products offered, the security is more than guaranteed and tested, especially forThe most sensitive and reactive skins.Something that, without a doubt, differentiates them from competition and is a plus, since they know perfectly what each cream wears.In addition, this pharmacy located near the Infutxu hotel always uses the highest recommended concentrations of assets, as well as the latest market ingredients, just like large cosmetics brands.«We combine them with other more traditional natives, such as high quality vegetable or essential oils.The vast majority of components of our products come from the plant kingdom, both from land and marine plants, and many of them with Bio certificate, ”clarifies the young pharmaceutical of Bilbao.

In a sector as changing as that of cosmetics, Pepa and its team adapt to the market and the requests of its faithful customers.To do this, many congresses frequent.A quality line at prices, above all, affordable and very reasonable.Its catalog is wide, and always try to adapt to each type of skin and situation.They make products for the face, body, hair ... from regenerative creams and others for skins sensitive to body milk, colony waters ... have a few products, let's call them, star.The first cream they launched in their beginnings was that of collagen and elastin and, even today, it is still one of the great favorites.«Our Botox effect cream contains a 'Botox Like' peptide, which is indicated to prevent and soften the first wrinkles of expression that are produced by gesture, but obviously, the same benefit is not obtained as with the injected bottle toxin, sinceThis reaches the muscle.This cream is used as the first anti-aging cream, from 25-30 years, ”says Pepa.Within the anti -aging section, the best -selling are the antioxidant ferulic acid, the hyaluronic in drops and the intensive anti -wrinkle cream.But if there is a number one, it is the balsamic ointment for irritations, schedules and minor burns.He has given great joys, and is used on many occasions for the babies' ass.

The Murga Aristorena created their intensive anti -wrinkle cream with multiple assets, as well as with a very pleasant texture.They explain that it is an antioxidant and moisturizing cream, with vitamin C and encapsulated hyaluronic acid, for greater penetration.«Over the years, our skin loses properties of firmness, elasticity and flexibility, due to a gradual loss of collagen and elastin among others, not only on the face, but throughout the body.The different assets act at the front level, Nasogenian groove and rooster legs.To reinforce the barrier, we add omegas 3, 6 and 9, also of plant origin.Its prolonged use brings luminosity », the experts clarify.This is the perfect option for more mature skin, since it helps to soften and hide wrinkles.

Whenever possible, these Basque pharmacists recommend visiting their premises, whose brand design and identity was created by Marta Pérez-Solero, and letting yourself be advised face to face, especially for the importance of making a first diagnosis, a visual examination of theskin.Of course, new technologies have allowed them to reach an increasing audience and also serve on their own website, sending their products everywhere in Spain.His Instagram and WhatsApp.Future projects?In a few months, they will launch a new liposomed retinol serum with caviar extract that are safe will be successful and, although they can't even reveal anything else, they are already preparing a new very novel project for the next year.