Niche Beauty Lab launches Transparent Lab, the new generation of smart cosmetics for less than €20

Transparent, honest and innovative. This is Transparent Lab, whose technology is capable of multiplying the effectiveness of traditional cosmetic active ingredients up to 12 times

The proposal is clear, to offer highly effective cosmetics, based on revolutionary technology with a level of information and customer advice that will undoubtedly set a precedent.

"Imagine a brand with products that work and in which none exceed €20. Well, it's a reality, Transparent Lab focuses on the real essence of cosmetics."

With a complete range of 14 products, formulated to treat the 10 most common skin problems with the idea of ​​offering solutions within reach of all pockets.

Being disruptive is in their DNA, when everyone rows towards the same side they swim against the current. They view the evolution of cosmetics with some concern and are against the growing trend of indiscriminate use of certain ingredients and high percentages that are meaningless and sometimes even harmful to the skin.

It is a path they do not want to follow. The sales aspirations of a brand cannot be the pretext to look aside and ignore the real needs of the consumer. Solving specific skin problems is no longer a priority, and they want to put the focus back on real skin care.

"We realized that more and more, beauty brands compete to be the cheapest or the one with the highest percentage of ingredients. This attitude has led to excessive and incorrect use of cosmetic products. As a result we receive a large number of requests based on products for sensitive skin, a skin condition often caused by the inappropriate use of cosmetic products.With Transparent Lab we want to recover the essence of cosmetics by focusing again on what really matters, skin problems ", Max Oberloher, COO of Niche Beauty Lab.

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All this speech is backed by various studies that support the theory that assets traditionally used in cosmetics, such as Retinol, reach a new dimension when passing through the filter of its exclusive technology.

"We are very pleased with the results achieved on the skin thanks to our patented active delivery system. Our exclusive liposomal encapsulation technique not only allows the safe use of skin-friendly acids, but also increases effectiveness, as it is capable of releasing the active ingredients in the target layer of the skin", Silvia Cortés Director of R&D at Niche Beauty Lab.

Transparent Lab has been incubated in the laboratory of Niche Beauty Lab and bears the hallmark of the house: Break with the ordinary and follow your own rules. They design Niche brands with innovative and unique formulas. Thanks to their all-in-house mentality, they guarantee that the end customer pays only for what they have in their hands, without added costs, without intermediaries and without speculation.

From October 21, 2020, all Transparent Lab products are available for sale on the Niche Beauty Lab website www.nichebeautylab.com and in Primor perfumeries.

Contact

Contact name: Niche Beauty Lab

Contact phone: +34 872 235 125