Freshly Cosmetics closes a 19 million round

Filed at: Barcelona Startup Barcelona Emerging Companies

Freshly Cosmetics signs its expansion.The Startup of Natural and Vegana Cosmetics has closed a financing round of 22 million dollars (19.04 million euros) with the aim of accelerating its internationalization and investing in product development.

The Catalan firm was born with a clear idea: revolutionize the world of cosmetics, focusing on the health and well -being of people, animals and the planet.In just over five years, the company adds more than one million customers distributed throughout Europe and China.

19 million euros

The round has been "A" standard and has closed with the British Blossom Capital Investment Fund.Beyond propping its expansion, this capital injection will allow the company to invest in R&D to create new products and environment -friendly containers.

EXPANSION

In the context of internationalization, Freshly Cosmetics will open on November 19 the first physical store outside Spain, located at number 44 of Carnaby Street in London.

The place has two floors, an area of 85 square meters, and is located on a street that has a traffic of half a million people per month.

Growth in Europe

The company's CMO, Mireia Trepat, has pointed out that the cosmetics industry needs to "solve, education and transparency" to the consumption of single -use plastics, something they can work in after this round.

For its part, the Managing Partner of Blossom Capital, Alex Lim, stressed that the success of the company in Spain and that it is "exciting" to see growth in Europe.

Revolution in the sector

Mireia Trepat and Miquel Antolín, both chemical engineers, realized that they did not want to work in a chemical sector that did not passionate.In 2015 they saw that traditional cosmetics needed a change and took advantage of the market niche to create freshly products.

The company has three physical stores: one in Barcelona that opened in 2019, one in Madrid that uploaded the blind last year and another establishment in Valencia recently opened.