‘At the point of sight’ investigates the boom of the sports shoes on his return to four

According to estimates, sports shoes will move about 100,000 million euros in 2023;In the last three years, its sales have grown by 200% and are already the most used type of footwear in the world.Certain models have become objects of desire worth more than one million euros with which it is speculated.The fever unleashed by this type of articles will be the central theme of the report with which ‘at the point of sights’ returns to La Grilla de Cuatro, on Friday, January 7 at 10:30 p.m.

Why has this boom been given?How many shoes are manufactured and sold in the world?Why have they become a collection object?How do you speculate them?Verónica Dulanto will try to answer these and other questions throughout the report.

‘En el punto de mira’ investiga el boom de las zapatillas deportivas en su regreso a Cuatro

The program will have, among other testimonies, with that of DJ Nano, an artist who is also known for his fantastic collection of more than a thousand pairs of sneakers.It will also intervene a collector who has some of the most expensive shoes in the world, as well as manufacturers, vendors, marketing experts and technology that will try to shed light on this worldwide phenomenon.The program cameras will also approach auctions where you can buy and sell sneakers speculatively.