Discounts in stores and online sales are consolidated

' Black Friday ' has evolved over the last few decades. From being just a Friday of deals after the American celebration of Thanksgiving, it was positioned as a weekend of promotions. Within a few years it included technology Monday, ' Cyber ​​Monday .' Finally, it was established as a whole week of offers.

But with the dynamics of the new normality and the vertiginous change that the world economy is experiencing, for this year the large physical and virtual stores on a global scale, such as Amazon, Ebay or Walmart , have extended their promotions throughout the month and even The offers will take place during December.

The same dynamic is being experienced in the country, where stores such as De Prati, Colineal or Muebles El Bosque , in addition to shopping centers such as El Condado, San Luis, Portal or los Quicentros, among others, will extend this time of offers until December.

The main objective is that customers can take advantage of all the discounts on merchandise, but they can do so for several weeks, in order to avoid crowds and taking all biosecurity measures. Clothing, shoes, furniture, technological devices , among many other items, have discounts that range from 20%, 30%, 50% and up to 90% in price reduction.

But for greater security of the most vulnerable and those consumers with very limited hours, stores and chains have made significant investments in optimizing their virtual stores. This allows customers to access the products through electronic devices and receive them comfortably at home.

That is why unions that represent electronic commerce in the country project an increase in online sales of the order of 30% to 40%, only during this ' Black Week '.

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And this evolution of the season is being experienced in many countries around the globe.

Mary Hanbury , in the publication Business Insider , explains that the long lines and stores packed with shoppers looking for a deal - which traditionally represented a single day of 'Black Friday' - are scenes that have ended in the United States, at least in this year, following the new normal.

The stores have extended their offer days and, above all, have enhanced their web pages with fast and secure purchase systems and home deliveries.

Lauren Thomas, of the Consumer News and Business Channel (CNBC), points out that it was already a trend since last year for large chains to promote purchases from the comfort of their sofas, through their smartphones or laptops.

With the new normality, these modalities are now the most requested.

Citing representatives of large clothing stores and retailers in the United States , Thomas says that the offers already began in early October and will run until the end of the year.

Therefore, there is no need to fear missing the offers of a single day, because they will be valid for several weeks. This both in virtual stores and in physical stores, where customers can come, even in some cases, during extended hours, to see and have a personal experience with the products, keeping biosecurity measures . Buyers will also take advantage of this season to buy Christmas gifts.