"Despiden" a empleada "tóxica" de Envía Flores y se vuelve la mejor publicidad de la marca

Authorities of sending flowers "fire" their iconic employee Andrea, managing to be a good advertising strategy.

The eCommerce market has constantly grown over the years, demonstrating its importance to the current consumer and even growing in pandemic times.According to the statista study where it shows the variation of electronic commerce sales income during Covid 19 outbreak, it is shown that Peru demonstrated an increase of 900 percent in this type of sales, Mexico 500 percent, Braziland Colombia 130 percent and the rest of Latin America 230 percent.

Among one of the reasons why ecommerce has achieved its growth is that users can access a wide catalog of products and make their respective comparisons of some brands above others, either in terms of quality, price and convenience, in additionthat they allow to send or receive products from almost anywhere in the world, a fact that has promoted the offer of some brands, which can raise their sales income in almost any of their products.

However, to achieve an effective positioning of a brand in the virtual world, you must choose to carry out some digital strategies that efficiently capture the attention of users and possible prospects, through the necessary channels.

One of the brands that has demonstrated its effective growth in the world of ecommerce is sending flowers, who are responsible for sale and sending flowers to different customers so that consumers can send a detail to those they prefer through saleof its products online.Although the growth of the brand is partly due to a good service, the strategies that decide to implement in the digital world must also be emphasized, such as the constant sending of emails and even the realization of some creative messages that manage to attract attention of the users.

Several users on social networks have been happy after “they say goodbye to their work”some of them that is very annoying and toxic.

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The employee Andrea shows more about how he "dismisses" her to send flowers through an email, which has managed to cause the laugh of some users, while others again take this act as annoying.

It should be noted that the company actually did not fire anyone, but that it is a small joke that the brand has played its users for the day of the innocent held this December 28, a strategy that managed to show itself as effective since it is generatingA considerable number of unpaid reactions and advertising by those who are sharing their screenshots.

The brands that choose to reach consumers through humor manage to be well received, a fact that, in addition to generating positive reactions, also manages to raise their public image and improve the relationship between brand/consumer.

Different companies have identified that humor is a good strategy to connect with their customers, such as Mercado Libre, who chose to send some "aggressive passive" messages to their customers, registering positive reactions to the brand on social networks;Similarly, BBVA also chose to “launch a stony” to its customers mentioning that they should invest in something that would leave them, not as the gym to which they go once a month.

These relatively simple comic messages manage to improve user experience with brands, generating greater engagement with them.

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