These are the best deals for Black Friday

Yes, that time of the year is coming, that date when internet advertising bombards us with Black Friday and Cyber ​​Monday deals, seeking to tempt us in most cases with things we don't need but that « They are so cheap that they are an opportunity. Well, it's not always like that.

Although the global pandemic increased online purchases, laptop sales increased by more than 25% compared to the previous year, the money invested in Black Friday was not the same as in past times: spending fell by 10 % and, according to the report "Shopping Habits in Spain Black Friday 2020", by the consulting firm Tandem Up, an average of 175 euros per person was spent. Specifically, 8 out of 10 Spaniards of legal age bought a product either online or in a physical store during Black Friday.

But not just any discount is worth it. The same report highlights that buyers were looking for offers that had one greater than 20%. And not announced, but a discount on the previous price. And this is when the keys begin to know where, what and how to buy.

The where is easy: not only Amazon makes interesting discounts. El Corte Inglés, FNAC, PC Componentes, Media Markt and neighborhood stores too. There are many sites. What is more complex is how to select the store.

The first thing to keep in mind is that after Black Friday comes Cyber ​​Monday and, although not all stores (physical or online) offer better deals on Monday, there are some that do launch products that have not been able to sell on Friday. For this reason, it is important to buy from those that have a very clear return policy. Thus, if we find a better offer or we lose our whim, we can return the purchase.

The second thing to consider is whether it's really an offer. Just because the ad mentions a 67% discount doesn't mean it's really that big of a reduction. To avoid deception, we must investigate the devices that interest us weeks before and see their average price on different sites. Then yes, when we get closer to D-Day (read Black Friday), we will know if the price is at a discount or if they have increased it during the previous days and then surprise with a "substantial" one that is not such.

Safety above all

We have the chosen products, we have done the previous research. The problem now is how we trust the website. There are some clones that have all the appearance of the best known, but they are not. The issue is that they offer very tempting prices and there are those who are fooled.

An increasingly frequent tactic is advertising on social networks with offers of products from well-known brands and at extremely tempting prices: up to 80% less. Beware of these types of bargains. The most advisable thing is to look for references to the website on the net and see the opinion of other users. It is also useful to analyze the language used: if they go from formal treatment to familiar terms in the same paragraph or if they use words that are too literal, which lead to confusion, it is an alarm signal that may indicate the use of an online translator.

Opening ads or coupons on these pages can also be a hacker strategy to infect with viruses and control our computer and the purchases we make through web pages. Lastly, be wary of pages that ask for too much information: request for email address, bank password and other details, that make them suspicious. Activating double confirmation is the most advisable.

1) De Longhi ETAM 29.510.B coffee maker: For the most coffee lovers

Its usual price is 629 euros, but now it has a discount of more than 300, something remarkable. It has more than 2,000 reviews (close to five stars) and is the best-seller in the electric coffee maker sector. It has a 1.4 liter capacity, makes up to two different coffees simultaneously and has specific Italian engineering. For sale on Amazon.

2) Conga 4090 Series: That's how it cleaned, like that, like that!

It is not the latest model in the house, but this robot vacuum cleaner is among the most advanced in the sector without this meaning mortgaging the home. It has AI, the ability to work on different floors (makes and memorizes room plans) and, most importantly, it is reliable. On Amazon with a discount of more than 50%.

3) FRYER AIR air fryer by Create: Fried, yes, but healthy

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With a capacity of 1.5 liters and more than 800 ratings (4 stars), this fryer available in various colors offers healthier cooking. It has an adjustable temperature of up to 200ºC and the possibility of using a tablespoon of oil. Or nothing. On the Create website it is 20% below the 10% discount they make on Amazon. It is greater than 50%.

4) Sony WH-1000 M3S: Ultra-quiet headphones

If something stands out in the Japanese house, it is its quality when it comes to developing noise cancellation: they are currently the industry standard. These wireless headphones bring together the best of wired sound and the most advanced of wireless without sacrificing any advantages. They can be found on Amazon with a 33% discount.

5) Suunto 9: Smartwatches

This is one of the best-conceived sports and smart watches on the market. Submersible to 100 meters, more than 80 sports modes and continuous monitoring of up to 120 hours in a row. Its easy-to-read touch screen and high resistance make it a favorite among athletes. On the Suunto website they include a 40% discount.

6) Lenovo Legion Y540: For Game Lovers

Dedicated for those looking for the best gaming laptops. Its specific graphics card, GTX1650, is a fan's candy (includes memory just for the 4GB card). It also incorporates a 15.6-inch Full HD IPS LED panel and the most advanced processor on the market: the Intel Core i7-9750H. Amazon offers it with a 33% discount.

7) Smart TV Samsung 50964T: Televisions with Alexa

Another objective to pursue: last year's versions. Amazon offers a discount of almost 50% on this 50-inch Smart TV with 4K resolution. It has Alexa Integrated, AI, smart sound and the Premium One Remote system. A high quality model at a mid-range price.

8) Nintendo Switch Lite Turquoise: The most desired console

It is one of the most sought after: for gameplay, for features and for design. In this case, FNAC offers a 33% discount on the one that includes the latest version of "Animal Crossings". One of the perfect gifts for this Christmas available now at a discount.

9) Samsung galaxy S20+: Camera and brain in one

Without a doubt, it is one of the most interesting mobile phones of recent times. By camera (quadruple module in the back), by brain (one of the latest microchips from the Korean house), 4,500 mAh battery and a 6.7-inch Infinity-O Dynamic AMOLED screen and a refresh rate of 120Hz. On Amazon with a 43% discount.

10) Ayla by Jata massager: Antiaging for face and arms

One of the most innovative products on the market in terms of non-invasive cosmetics. A microcurrent massager that is charged by the sun. Revitalize the face with just 5 minutes a day and reduce edema on the face, neck and arms. Be careful, you have to be constant. It can be purchased at a promotional price on the website of Dr. Carla Barber for 65 euros.