The perfume and cosmetic market grew by 11% in March and it is expected that the upward trend be maintained

By product category, perfumes are the segment that grows the most in value, with 24.7%

Madrid, Aug 9.(Press Europa) -

The perfume and cosmetics market grew by 11% in March compared to the same month last year, at the pace that did it before the pandemic, and the upward trend is expected to remain until the end of the year, according to the market studyof perfumery and cosmetics in Spain prepared by the National Association of Perfumery and Cosmetics (Stanpa).

The study glimpses, according to the association, market stabilization and its integration into the global context after the situation caused by the pandemic.

In this sense, the data of the first quarter of the year reflect a trend with positive data since January, located just two tenths below that the same month of 2020 -still without a trace of the pandemic -.Thus, in the first quarter of 2021, the perfume and cosmetics market grew to the rhythm that did it before the pandemic.

One of the main factors that has favored this result of the first quarter has been the remarkable recovery of the selective or luxury channel, which has experienced an increase of 10%.

"The study data are remarkably hopeful for the sector, which begins to recover impulse through the transverse levers of sustainability and innovation," said Stanpa general director, Val Díez.

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Perfumes, the segment that grows the most in value, with 24.7%

Paying attention to evolution by product category, highlights the behavior of perfumes, with a growth in value of 24.7% compared to last year.

Between the months of January and March 2021, still marked by the trace of the pandemic in the habits of citizenship consumption, 10 million women of female fragrances were consumed -supplying the 9.7 million consumed in 2020 -, which whichIt is a 3% increase.

It also highlights the positive evolution of skin care products, which grow at a rate of 7.7% compared to the same period of the previous year.

In this perhaps, the protagonist of the pandemic, the hydroalcoholic gel, begins to be relegated in the market following the progress of vaccination and good epidemiological data, experiencing a decrease in consumption of 40% with respect to 2020.

Within the category of color cosmetics, although the consumption of lipsticks has been resentful of the imposition of the mask, the consumption of cosmetics that help enhance the non -hidden areas, such as eye color, the eyelashesor the color of eyebrows and nails has compensated, growing for the first time since the beginning of the sanitary alarm.

The opening of international markets will favor growth

According to the report, the COVID-19 has directly impacted international markets, causing a world recession in 2020 due, among other factors, at the closure of borders, the stoppage of economies and changes in the needs of consumers.Specifically, the worldwide beauty industry decreased 1.3%, the most affected regions being Europe and America.

However, the current forecasts of the world perfume and cosmetics market are optimistic given the good vaccination rhythm in strategic countries such as the US.UU., Eau, the United Kingdom or the largest EU markets.Along these lines, according to Euromonitor estimates, a world market growth of 14% for the 2021-2025 period is expected.