Minions land in Miniso-Press releases

Miniso, the world's leading Japanese design brand in high quality, high-priced lifestyle products, announces the launch in Spain of its collection of Minions licensed products. Thus, thanks to Miniso's exclusive license agreement, dozens of fun products of different categories will be on sale in all Miniso stores as of today, January 26.

The Miniso collection, which includes peluches, keyrings, helmets, mouse mats, post-its, notebooks, folders, organizers, tablecloths, cutlery, mirrors, travel set, backpacks, umbrellas or socks, covers products for all ages, with special attention to the younger ones. Yellow and blue dominate the collection, reflecting the tones of the characters themselves and transmitting the humor and originality for which the Minions are known.

The two films of the Minions are among the hottest in history, which has translated into millions of followers, small and not so small, who identify with unique characters. The Miniso Minions collection manages to transmit the standard quality and design of the brand's products, while at the same time taking inspiration from the characteristics that define these crazy characters, such as that they were created from mutant DNA and crushed bananas, that some have only one eye or that their language is a mixture of Spanish, English, Italian and French, with words in Russian and Korean.

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“Miniso es reconocido, además de por su enorme variedad de productos de diseño japonés de alta calidad, por acoger las licencias más actuales y exclusivas del mundo, como MARVEL, Disney, We Bare Bears, Tom & Jerry y Barrio Sésamo. Ahora, con la incorporación de los Minions, conseguimos seguir liderando la introducción de estas importantes licencias en España para que los fans de los personajes más seguidos del universo puedan disfrutar con productos de todo tipo, desde juguetes a productos de papelería, cosmética o complementos para el hogar”, ha comentado Ana Rivera, directora general de MINISO para España y Portugal.

Leaders of the smart consumption trend, Miniso products, like the Minions' own collection, emerge from the "original design Academy" (MOD), thus guaranteeing consistency and excellence in design. MOD has a large team of renowned professionals from countries with design tradition, such as Japan, Norway, Finland, Spain, Denmark and South Korea. Miniso's unique look and design has been recognized with prestigious international awards, including the "Red dot design Award 2020 and 2021", "if design Award" and "A 'design Awards".