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Sustainable beauty: the definitive guide to know which cosmetics are friendly to the planet

So how we ask about who makes our clothes and where it comes from, it is also important to know what the cosmetics we use are made.Our skin is a vital organ, so cosmetic products, in addition to proposing beauty, must guarantee health.Seeing yourself is also healthy.This is a premise that is imposed and brands make it known from the reformulation of many of its products.

More and more consumers are not formed with the information of the components on a label, but require that the companies in which they decide to spend their money are compromised.It is a commitment to the health care of people, the planet and all those who work in their supply chains.

The interest of beauty brands for a greater commitment to sustainability is evident.If we google, natural cosmetic appear countless offers and a huge variety of proposals.Some manifest from the name they choose for their brand.Honest, for example, launched by Jesica Alba, on her website, in addition to describing her standard standard;Sample, in detail, the evaluation and selection of the ingredients of its formulas.She also publishes a list of 2500 ingredients discarded by her conflict.

A proposal from Argentina is Ruh, committed to the environment, offer products with natural ingredients and free of animal cruelty.Another brand is María Magdalena that offers products of high quality vegetable and essential oils and have a natural certification, granted by the International Agricultural Organization that is an Argentine certifier.The proposals that attract attention are those that offer natural cosmetics without chemicals.We can ensure that it is a contradiction, because simply by taking an element of nature and mixing it with another a chemical process.Many times, the use of pure natural extracts or oils is recommended, but they have a superficial effect on the skin.To obtain the best results it is necessary to know what is the effective dose of each component that achieves the desired effect.

Natural products vs.chemical products

Why do we talk about chemistry if the subject is natural cosmetics?It is that the concept of chemistry has been stigmatized as if it opposed the natural and, in reality, chemistry is in nature.We live thanks to chemical processes.When cooking, for example, we mix ingredients and submit them to heat causing chemical reactions.The same goes for cosmetics, the importance is in the ingredients and how to treat them.

Belleza sustentable: la guía definitiva para conocer qué cosméticos son amigables con el planeta

Andrea Gaurisse, a pharmaceutical specialized in cosmetic development (MP 15967) and responsible for its Ryderm company, explains that “it is understood by natural cosmetics that is made with natural products that can be of plant origin (roots and leaves flowers), animal (animal (Bee wax, real honey jelly) avoiding their suffering and experimentation over them, or mineral (water, clay, sea salt).In Ryderm, for example, we work with sustainable raw materials of plant origin, without parabens or animal assets.Nor do we include oil derivatives, sulfates or wrappers that generate waste.

Andrea Gaurisse also clarifies that natural cosmetics is associated with other denominations such as Bio; echo and organic. A cosmetic to be located in any of these categories must contain a specific amount of certified components as such. For example, it is considered organic or natural when, over the total ingredients, 95% are of natural origin, and no more than 5% come from synthesis. The best -known international certification companies, such as the French Ecocert and Cosmebio, Bio Inspecta de Switzerland, or Natrue de Belgica, apply different certification standards, but basically raw materials obtained without the use of pesticides, agrochemicals or genetic modifications. And in harmony with the environment. "A denomination associated with natural cosmetics is the vegan. However, it is not necessarily natural since it can be a 100% synthetic compound. The vegan seal guarantees that it does not contain ingredients of animal origin or was tested in them, ”she says.

With environmental awareness

The new way of thinking chemistry is part of what is known as "green chemistry" or "green science" that arises in the United States in 1988, when John C. Warner, a chemist specialized in sustainability and circular economy, together with hisColega Paul Anastas stated the 12 postulates of green chemistry.They propose the need to think about products from design.Create them taking into account that all the necessary processes to obtain a product are sustainable.Their statements aim to avoid raw materials from oil, use only renewable plant sources, optimize water use and reduce the production of polluting waste.

For many years the cosmetic industry has taken natural resources without an environmental awareness.This is the case of palm oil, for example, whose exploitation in the tropical forests of Malaysia and Indonesia came to jeopardize the habitat of the orangutans and the native peoples of the region.The jungles that inhabited were replaced by palm plantations and where there was a great variety of species now there is only one.To mitigate the environmental problems that cause this type of exploitation, cosmetic companies look for ways to compensate for damages.For example, they develop their own plantations, ensure appropriate wages and living conditions to rural workers and analyze the problem together with environmental organizations to achieve sustainable raw materials.There is still much to do about it.

The challenge of natural cosmetics is to take the appropriate raw material and transform it to obtain a product that, at the same time to provide the results it promises, respect the environment.Producing cosmetics according to these premises is also to align with the circular economy that proposes to take elements of nature, but respecting its regeneration times and avoiding waste.Natural cosmetics is beauty for people and for the planet.Look good and live in a healthy environment.That is beauty!

Photos: Daniel Garo

AT Alicia Prieto

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