Freshly Cosmetics, the Spanish firm of natural cosmetics, disembarks in China by Alibaba

It plans to close 2021 with 55 million sales

Madrid, Jun 3 (Europa Press) -

Freshly Cosmetics, the Natural Native Internet Cosmetics brand, promotes its international expansion with its landing in China by Alibaba, since it will open online store in the 'Marketplace' Tmall Global, as reported by the company in arelease.

Specifically, the firm, founded in 2016 by three young chemical engineers of Reus, enters the Chinese market that has experienced an increase in demand for natural and vegan cosmetics products and where the trend of 'Clean Beauty' is increasingly entrenched in the country.

The landing in China has meant a logistics challenge for the company.Thus, Freshly Cosmetics has chosen a series of preselected products that are in the Cainiao warehouse, in the Chinese city of Ningbo.These products are sent directly in large shipments from the Freshly Cosmetics Logistics Center in Gandesa (Tarragona) and once in none they are distributed throughout the Asian country.

After bringing their natural cosmetics products to almost all the countries of the European Union, being France, Italy, Portugal and the United Kingdom its most powerful markets, Freshly Cosmetics redoubles its commitment to internationalization.The company expects to close 2021 with a turnover close to 55 million euros and with more than one million customers.

The CEO and co -founder of Freshly Cosmetics, Miquel Antolín, has been "very proud of the steps that the company has taken to reach this moment.""These movements show that we are doing things very well and people are responding wonderfully to our products," he said.

The co -founder of Freshly has assured that, "after having convinced almost a million customers throughout Europe, this internationalization shows us that this is only the beginning."

For her part, the head of International Growth of Freshly Cosmetics, Xi Cao, born in the Chinese city of Qiqihaer and heads the launch project, explained that in her country consumers "begin to have more social responsibility and their values coincidemore with those of the brand "."Although we have different customs, in China they are delighted with European brands and we believe we can offer them everything they are looking for," Xi Cao stressed.

For its part, the head of business development of TMall Global Spain and Portugal, Angela Lin, recalled that Chinese consumers "love Spanish products, who enjoy a reputation of high quality and innovation."