Freshly Cosmetics gets the 2021 award as "Online store of Spain"

The final of the Ecommerce Awards Spain, held in Segovia a few days ago, announced the winners of the best companies and experts in the digital sector of 2021, in recognition of their merits and good practices in the development of disruptive and innovative strategies for the impulse and transformation of their companies and the Spanish digital economy.

La ceremonia ha reconocido a Freshly Cosmetics como el “Mejor Ecommerce de 2021” de España. «Este logro ha sido gracias al más del millón de clientes y a los más de 200 trabajadores de la empresa que trabajan día a día. Queremos decirles que este es solo el inicio, hay cuerda para rato y vamos a seguir dando guerra», señaló Salva Marshal, Communications & Corporate Press Manager de Freshly Cosmetics.

With presence in 24 countries, for our jury, Freshly Cosmetics is "a young company with brutal growth, a huge catalogue of high quality products. Always throwing news. They move very well on social networks and it is a company that cares about the environment and demonstrates it in its processes and material of products and packaging ….

On the other hand, the award for the "best Marketing Campaign for eCommerce" was for Blue Banana brand. The youth clothing brand launched its Banana Santa promotion last April on Instagram, coinciding with the holy week, giving a total of 360 sweatshirts, one every 100 seconds for a span of 10 hours. This means that about every two minutes they announced the name of a winner in the comments.

This strategy of constantly offering a winner, coupled with the need to mention a friend to participate, surely helped to reach the more than 1.5 million comments in the post: almost 4 times the number of brand followers on the social network.

Rest of prizes